Logo TV



































































Logo TV
Logo TV 2015.svg
Launched June 30, 2005 (2005-06-30)[1]
Owned by Viacom Media Networks
Picture format
1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Slogan Different by design
Country United States
Language English
Broadcast area Nationwide
Replaced VH1 MegaHits
Sister channel(s)
BET
CMT
Comedy Central
MTV
MTV2
MTV Tres
MTVU
Nickelodeon
Nick Jr.
Nicktoons
Paramount Network
TeenNick
TV Land
VH1
Website www.logotv.com
Availability
Satellite
DirecTV Channel 272 (SD)
IPTV
Verizon FiOS Channel 187 (SD)
Channel 687 (HD)
AT&T U-verse Channel 183 (SD)
Channel 1183 (HD)
Streaming media
Sling TV Internet Protocol television

Logo TV (often shortened to Logo, and stylized as Logo.) is an American pay television channel that is owned by Viacom Media Networks. Launched in 2005, it was originally aimed primarily at LGBT viewers, but in 2012 it shifted its focus towards general cultural and lifestyle programming. However, since the move of RuPaul's Drag Race to VH1 outside of occasional reruns, Logo has been increasingly airing classic TV shows and movies.


As of January 2016, approximately 50 million households receive Logo.[2]




Contents






  • 1 Background


  • 2 Programming


  • 3 Multi-platform content


    • 3.1 Online


    • 3.2 Video on demand




  • 4 See also


  • 5 References


  • 6 External links





Background


The channel launched June 30, 2005 as the first advertiser-supported commercial television channel in the United States geared towards the gay community. It was founded by former MTV executive Matt Farber. Its first president, Brian Graden, was named by Out Magazine as the 15th most powerful gay person in America in 2007.[3] Logo replaced VH1 MegaHits when it was launched.[4]




Logo TV wordmark used from 2005 to 2012




Logo TV logo (2012–2015)


The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym.[5] The channel's website says:


.mw-parser-output .templatequote{overflow:hidden;margin:1em 0;padding:0 40px}.mw-parser-output .templatequote .templatequotecite{line-height:1.5em;text-align:left;padding-left:1.6em;margin-top:0}

We chose the name "Logo TV" because a logo is an identity and nothing's more important than having your own, unique identity, and making it work for you. Your logo is your symbol, it's what you put forward with pride, it's who you are, and it's what we are.[6]


Logo struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia Communications Corporation, Cablevision, Time Warner Cable, and RCN Corporation. The broadcaster reached a deal with Comcast after the launch date.[7] Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out and Out Traveler magazines. MTV Networks and Time Warner Cable announced an agreement December 11, 2006, to expand its distribution of Logo to additional markets.[8] Logo became available on Dish Network in May 2009 (in HD only) as part of an add-on package.[9]


Day-to-day operations were handled by Lisa Sherman, who was executive vice president and general manager until her resignation in October 2013.[10][11]



Programming


Main article: List of television programs broadcast by Logo

Logo's programming was initially a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. According to its website, "We're kind of big on fierce stuff, and that can mean a lot of things. Fiercely original programming to us means that in a perfect world everyone would be this interesting."[12] Some content originated from other Viacom properties including Comedy Central, MTV and VH1. In April 2011, Logo acquired the rights to air the British comedy series Absolutely Fabulous and co-produced the show's three revival specials during 2011 and 2012 with the BBC and BBC America. Logo aired the episodes in a heavily edited format, while BBC America aired the episodes in its entirety. [13]


Logo announced February 21, 2012, that it would shift its programming strategy.[14] Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.[15][16] This has prompted outrage from the channel's LGBT viewership, who responded by comparing the channel's new programming focus to that of the NBCUniversal-owned Bravo.[14][15]



Multi-platform content



Online


Logo publishes a collection of websites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites. In mid-2009, Logo moved its flagship site (LOGOonline.com) to the LOGOtv.com domain name.




  • TheBackLot.com - A site featuring news and commentary on bisexual and gay men in media and entertainment. (defunct)

  • Downelink.com — A social networking site primarily targeted to LGBT people.

  • NewNowNext.com — A blog on pop culture news and trends.



Video on demand


In September 2006, Logo launched a video on demand service featuring select programming content; it is available on cable providers Comcast, Cox Communications, Time Warner Cable and on Verizon FiOS. Logo programming has been available on the Roost service since its official launch.



See also



  • List of United States cable and satellite television networks


References





  1. ^ Collins, Scott (June 30, 2005). "Corporate giant Viacom to roll out gay cable channel tonight". The Baltimore Sun. Retrieved 2014-10-29..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ "Cable Network Coverage Area Household Universe Estimates: January 2016".


  3. ^ "'Out' Magazine Releases Power List, Underestimates 'Times' Gaiety". New York. April 7, 2008. Retrieved 2014-10-29.


  4. ^ Hibberd, James. "Gay Net to Bump VH1 Spinoff". TelevisionWeek. Retrieved 2014-10-29.


  5. ^ "MTV To Launch Gay Lesbian Cable Network". Exoticize My Fist (defunct). Archived from the original on March 16, 2008. Retrieved 2008-04-08.


  6. ^ "LOGO TV: Frequently Asked Questions". Logo TV. Retrieved 2014-10-29.


  7. ^ McDaniel, Mike (June 19, 2007). "Today's Comcast changes add gay channel". Houston Chronicle. Retrieved 2014-10-29.


  8. ^ Becker, Anne (December 11, 2006). "Time Warner Cable Re-Ups With MTV, BET". Broadcasting & Cable. Retrieved 2014-10-29.


  9. ^ "Blockbuster@Home™". Dish Network. Retrieved 2014-10-29.


  10. ^ Nededog, Jethro (October 7, 2013). "Logo GM Lisa Sherman Exiting Network". The Wrap. Retrieved 2014-10-29.


  11. ^ Andreeva, Nellie (October 7, 2013). "Logo General Manager Lisa Sherman Exits". Deadline Hollywood. Retrieved 2014-10-29.


  12. ^ "Logo TV: Frequently Asked Questions". Logo TV. Retrieved 2014-10-29.


  13. ^ "Complete 'Absolutely Fabulous' to air on Logo TV". HitFix. March 24, 2011. Retrieved 2014-10-29.


  14. ^ ab Ciriaco, Michael (February 21, 2012). "Logo's New Programming Slate Reveals Shift Away From Gay-Centric Shows". Queerty. Retrieved 2014-10-29.


  15. ^ ab Carney, Brian T. (March 1, 2012). "Logo broadens programming". Washington Blade. Retrieved 2014-10-29.


  16. ^ "Logo Amplifies Culture Shift With Expanded Programming". The Futon Critic (Press release). February 21, 2012. Retrieved 2014-10-29.




External links




  • Official website Edit this at Wikidata


  • Logo Television Network on IMDb









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