Forbes Travel Guide

































Forbes Travel Guide
Ftg-logo.svg
Type of business Private
Founded 1958
Headquarters
Atlanta, Georgia, United States
CEO Filip Boyen
Industry Travel & Hospitality
Website www.forbestravelguide.com

Forbes Travel Guide (formerly known as Mobil Guide or Mobil Travel Guide) is a star rating service and online travel guide for hotels, restaurants and spas.[1] In 2011, Forbes Travel Guide published its last set of guidebooks and on November 15, 2011, launched its new online home, ForbesTravelGuide.com,[2] which covers numerous international destinations, including Hong Kong, Macau, Beijing, Singapore, Shanghai, Mexico, the Caribbean, Latin America, Japan, Thailand and London. ForbesTravelGuide.com combines Forbes Travel Guide’s Five-Star travel ratings system with insights and perspectives from Forbes Travel Guide’s own inspectors.




Contents






  • 1 History


  • 2 Star Ratings


  • 3 References


  • 4 External links





History


Founded by Mobil in 1958, Forbes Travel Guide is the oldest travel guide in the United States. Ratings are given by anonymous, paid staff members in stars (with no half-stars or zero stars), based on objective criteria. A Forbes Travel Guide Five-Star rating is a considerable honor, with only 115 hotels and 55 restaurants receiving the top honor. The ratings serve as a Certification mark, in that Mobil had registered trademarks for the phrases and designs indicating each star rating level, and allowed only rated establishments to display them.


Initially guides were regional and limited to the United States and Canada. The first, issued in 1958, covered five states in the Southwest and South Central United States. In 1960, this guide was revised and volumes covering the Northeastern States, the Great Lakes, and California and the West were introduced. Guides covering the Middle Atlantic States and the Northwestern states were introduced in 1962. In 1965, a guide for the Southeastern States was introduced, although only one state covered by this volume, Tennessee, had any Mobil service stations.


Later, the number of volumes was expanded, as regions covered by the guide shrank. For instance, California was covered by two volumes, one for the north and one for the south. City guides also followed. In 2008, Forbes Travel Guide launched the international star ratings program for hotels and spas with the release of the inaugural Forbes Travel Guide Beijing and Forbes Travel Guide Hong Kong and Macau. Published in print by ExxonMobil Travel Publications, until 2011, the guide was published online by HowStuffWorks.com.


In October 2009, ExxonMobil licensed the brand to the Five Star Ratings Corporation, which is owned by internet entrepreneur and WebMD founder Jeff Arnold. Five Star Travel Corporation entered into a licensing agreement with Forbes Media, and renamed the Star Awards and guidebook series, Forbes Travel Guide.[3][4] Forbes Travel Guide's new online home, ForbesTravelGuide.com, was launched in 2011, which marked the last year of publication of the traditional printed guidebook series.



Star Ratings


The Mobil Travel Guide Star Ratings provided ratings and reviews of hotels, restaurants and spas on a scale of one star (average to good) to five stars (one of the best in the country) starting in 1958. Forbes Travel Guide has continued the Five-Star ratings with ratings categories of Five-Star, Four-Star and Recommended, and has a team of inspectors who anonymously evaluate properties against proprietary standards.[2]




































































































































Forbes Travel Guide - 2019 Star Award Winners by country[5]
5-Star 4-Star Recommended Total

 United States
 151
 United States
 444
 United States
 213
 United States
 808

 China
 77
 China
 105
 China
 33
 China
 215

 United Kingdom
 16
 Canada
 36
 Italy
 19
 United Kingdom
 58

 France
 13
 United Kingdom
 29
 United Kingdom
 13
 Canada
 53

 Mexico
 12
 Mexico
 27
 Canada
 11
 Italy
 52

 Italy
 10
 Japan
 26
 France
 10
 Mexico
 49

 Japan
 7
 Italy
 23
 Mexico
 10
 France
 42

 Singapore
 7
 United Arab Emirates
 23
 Japan
 9
 Japan
 42

 Canada
 6
 Indonesia
 21
 Spain
 8
 United Arab Emirates
 33

  Switzerland
 5
 France
 19
 Portugal
 7
 Indonesia
 30
Others 39 Others 150 Others 115 Others 312
Total 343 Total 903 Total 448 Total 1694


References





  1. ^ "About Forbes Travel Guide". Startle.com. Retrieved 2014-01-31..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ ab "Startle". Retrieved 2011-12-22. The online home of Forbes Travel Guide, the creators of the original Five-Star ratings system and the leading travel authority since 1958.


  3. ^ "Mobil Travel Guide to become Forbes Travel Guide". Associated Press. 2009-08-04.


  4. ^ Carly Zinderman (2009-12-03). "Hotel Rankings: Forbes Merges with Mobil". International Business Times.


  5. ^ "Forbes Travel Guide - 2019 Star Award Winners". Forbes.




External links



  • "Forbes Travel Guide". Forbes.com. Retrieved 29 December 2014.



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