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IBM stand during CeBIT 2010 at the Hanover Fairground, the largest exhibition ground in the world, in Hanover, Germany

A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000^[1] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

History

Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution.

In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By the 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centers were established as venues that featured a rotating calendar of trade shows.

In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011.^[2]

Use

Trade fairs play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain, as well as potential suppliers and potential buyers.^[3]

Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout the day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in the evenings.^[3] Booths range from simple tables to elaborate constructions.^[4]

Trade fairs often involve a considerable investment in time and money by participating companies.^[5] The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at the fair.^[6] Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees.^[3]

In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as a means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come.^[7]

The large format work that can be done at international trade shows

Venues

#	Ground	City	Indoor floor area	Outdoor floor area
1	Hannover Messe	Hannover	496,000 m² (5,340,000 sq ft)	58,070 m² (625,100 sq ft)
2	World Market Center Las Vegas	Las Vegas	460,000 m² (5,000,000 sq ft)
3	Messe Frankfurt	Frankfurt	366,600 m² (3,946,000 sq ft)	96,000 m² (1,030,000 sq ft)
4	Fira de Barcelona	Barcelona	365,000 m² (3,930,000 sq ft)	50,000 m² (540,000 sq ft)
5	Fiera Milano	Milan	345,000 m² (3,710,000 sq ft)	60,000 m² (650,000 sq ft)
6	Las Vegas Convention Center	Winchester, Nevada (Las Vegas)	297,000 m² (3,200,000 sq ft)
7	Koelnmesse	Cologne	284,000 m² (3,060,000 sq ft)	100,000 m² (1,100,000 sq ft)
8	Messe Düsseldorf	Düsseldorf	262,740 m² (2,828,100 sq ft)	43,000 m² (460,000 sq ft)
9	McCormick Place	Chicago	248,000 m² (2,670,000 sq ft)
10	Paris expo Porte de Versailles	Paris	227,000 m² (2,440,000 sq ft)
11	Feria de Madrid IFEMA	Madrid	200,000 m² (2,200,000 sq ft)
12	Messe München	Munich	180,000 m² (1,900,000 sq ft)	425,000 m² (4,570,000 sq ft)
13	Messe Berlin	Berlin	160,000 m² (1,700,000 sq ft)	390,000 m² (4,200,000 sq ft)
14	ICE	BSD City, Indonesia	50,000 m² (540,000 sq ft)	220,000 m² (2,400,000 sq ft)

List of major trade fairs

Fairs with a published attendance of more than 50,000
Title	Description	Dates	Location	Visitors
AgQuip	Agriculture	August 22–24, 2017	Gunnedah, New South Wales, Australia	100,000 approximately in 2005^[8]
AGRO	Agriculture	June 7–10, 2017	Kiev, Ukraine	121,220 in 2012^[9]
Alimentaria	Food and beverage	March 24–27, 2017	Barcelona, Spain	157,632 in 2008^[10]
Ambiente	Consumer goods	February 10–14, 2017	Frankfurt Trade Fair, Germany	139,245 in 2008^[10]
ANUGA	Food and beverage	October 7-11, 2017	Cologne Trade Fair, Germany	165,000 approximately in 2017^[11]
Arab Health	Healthcare	January 30, 2017 - February 3, 2017	Dubai International Convention & Exhibition Centre, United Arab Emirates	102 666 in 2017^[12]
Automotive Aftermarket Products Expo (AAPEX)	Automotive aftermarket	October 31 - November 2, 2017	Sands Expo, Las Vegas, Nevada, United States	115,000 in 2010^[13]
Automechanika	Automotive aftermarket	September 13–17, 2016	Frankfurt Trade Fair, Germany	136,000
BAUMA	Construction	April 11–17, 2016	Munich, Germany	583,000 approximately in 2016^[14]
Beef Australia	Beef	May (triennially)	Rockhampton, Australia	90,000 in 2015^[15]
Berlin Music Week	Music	September 3–7, 2014^[16]	Berlin^[17]	70,000 in 2012
Bologna Motor Show	Auto show	December 3–11, 2016	Bologna, Italy	450,000 in 2013^[18]
boot Düsseldorf	Boats	January 21–29, 2017	Messe Düsseldorf, Germany	267,379 in 2008^[10]
Bread Basket	Sustainable agriculture	August 24–29, 2017	České Budějovice, Czech Republic	104,565 in 2008^[10]
Buenos Aires International Book Fair	Books	April 27-May 15, 2017	Buenos Aires, Argentina	1,240,000 in 2008^[19]
Cairo International Book Fair	Books	January 27, 2017 - February 10, 2017	Cairo, Egypt	2,000,000 in 2007
Kolkata International Book Fair	Books	Late January - Early February	Kolkata, India	2,000,000 in 2012 - largest book fair in the world^[20]
Canton Fair	Consumer and Industry Products	Spring session: April 15–19 (Phase 1); April 23–27 (Phase 2); May 1–5 (Phase 3). (111th Session) Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3).	Guangzhou, China	192,013 in Spring Session 2008^[21]
Caravan Salon	Mobile home	August 25, 2017 – September 3, 2017	Messe Düsseldorf, Germany	159,278 in 2008^[10]
CeBIT	Information and communication technology	March 20–24, 2017	Hanover, Germany	480,000 in 2007^[22]
Comic Market	Comics	August 11–13, 2017	Tokyo, Japan	550,000 in Summer Session 2008^[23]
COMPUTEX Taipei	Computer show	May 30, 2017 – June 3, 2017	Taipei, Taiwan	106,517 in 2008^[24]
CONEXPO-CON/AGG	Construction	March 7–11, 2017	Las Vegas Convention Center, Nevada, United States	145,000 approximately in 2008^[25]
CP+	Photography	February 28–March 3, 2019	Pacifico Yokohama, Yokohama, Japan	68,111 in 2018^[26]
Drupa	Printing Equipment	May 31-June 10, 2016	Messe Düsseldorf, Germany	393,654 in 2004 from 127 countries^[27]
E3, Electronic Entertainment Expo	Video games	June 13–15, 2017	Los Angeles, California, United States	68,400 (2017)
EICMA	Motorcycles	November 10–13, 2016	Fiera Milano, Italy	504,999 in 2008^[10]
Engimach	Engineering and Machine tools exhibition	December 6–10, 2017	Ahmedabad, Gujarat, India	140,000 in 2010^[28]
Euroflora	Flower show	April/May once time every 5 years	Genoa, Italy	730,000 in 1986^[29]
EuroShop	Retailing	March 5–09, 2017	Messe Düsseldorf, Germany	104,766 in 2008^[10]
Excon	Construction Machinery and Equipment	December 12–16, 2017	Bangalore, Karnataka, India	250,000 approximately in 2015^[30]
Farnborough Air Show	Aerospace	16-22 July 2018	Farnborough Airport, Hampshire, UK	209,000 (2012)
Fieracavalli	Horse show	November 10–13, 2016	Verona, Italy	125,975 in 2008^[10]
Fiera internazionale dell'agricoltura e della zootecnia	Food and beverage	April 28, 2017 – May 1, 2017	Foggia, Italy	162,466 in 2008^[10]
Fiera internazionale del libro	Books	May 18–22, 2017	Turin, Italy	300,000 in 2007^{[citation needed]}
Fitur	Tourism	January 18–22, 2017	Madrid, Spain	202,250 in 2008^[10]
Foire internationale et gastronomique	Food and beverage	November 1–12, 2017	Dijon, France	201,050 in 2008^[10]
Frankfurt Book Fair	Books	October 11–15, 2017^[31]	Frankfurt Trade Fair, Germany	280,194 in 2011^[32]
Games Convention	Video games	ended 2008	Leipzig, Germany	203,000 in 2008^[33]
Gamescom	Video games	August 21–25, 2018	Cologne Trade Fair, Germany	350,000 in 2017^[34]
Genoa International Boat Show	Boats	September 21–26, 2017	Genoa, Italy	236,322 in 2008^[10]
GITEX	Consumer electronics	March 29, 2007 – April 1, 2017	Dubai, United Arab Emirates	146,000 in 2016 ^[35]
Handicrafts Trade Fair	Handcrafts	May 19–21, 2017	Florence, Italy	151,830 in 2008^[10]
Hannover Messe	Industry, Technology	April 24–28, 2017	Hanover, Germany	193,222 in 2008^[10]
High Point Market	Furniture	April and October	High Point, North Carolina United States	70,000-80,000
IFA, Consumer Electronics Unlimited	Consumer electronics and home appliances	September 1–6, 2017	Berlin, Germany	240,000 in 2016^[36]
IFAT	Waste management	May 14–18, 2018	Munich, Germany	119,476 in 2008^[10]
imm Cologne	Furniture	January 15–21, 2018	Cologne Trade Fair, Germany	106,677 in 2008^[10]
Interclima + elec	Efficient energy use	November 7–10, 2017	Paris Nord Villepinte ^[37], France	105,128 in 2008^[10]
Intermot	Motorcycles	October 3–7, 2018	Cologne Trade Fair, Germany	203,000 in 2012^[38]
International CES	Consumer electronics	January 9–12, 2018	Las Vegas Convention Center, Nevada, United States	177,000+ in 2016^[39]
Internationale Automobil-Ausstellung	Cars	September 14–29, 2017	Frankfurt Trade Fair, Germany	931,700 in 2015 ^[40]
IGW Berlin	Sustainable agriculture	January 20–29, 2017	Messe Berlin, Germany	424,502 in 2008^[10]
ITB Berlin	tourism	March 10–12, 2017	Messe Berlin, Germany	149,776 in 2008^[10]
International Technical Fair	machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology	September 25–30, 2017	Plovdiv, Bulgaria	141,000 in 2006^{[citation needed]}
International Tourism Exchange (BIT)	Tourism	February 2–04, 2017	FieraMilano, Italy	109,571 in 2008^[10]
INTERNOGRA	Catering	March 17–21, 2017	Hamburg, Germany	111,185 in 2008^[10]
Interpack	Moving industry	May 4–10, 2017	Messe Düsseldorf, Germany	171,073 in 2008^[10]
K	Plastics	Oct 19–26, 2016	Messe Düsseldorf, Germany	222,486 in 2010^[41]
Light + Building	Architectural lighting design	March 18–23, 2018	Frankfurt Trade Fair, Germany	167,084 in 2008^[10]
MADEexpo	Architecture and buildings	March 8–11, 2017	FieraMilano, Italy	170,779 in 2008^[10]
MEDICA	Medical technology	November 13–16, 2017	Messe Düsseldorf, Germany	136,871 in 2008^[10]
Mobile World Congress	mobile telephony, Communications	February 25, 2019 – February 28, 2019	Barcelona, Spain	107,000 in 2018 ^[42]
Mondial de l'Automobile	Auto show	September 29, 2016 – October 16, 2016	Paris, France	1,400,000 in 2006^[43]
Mondo Natura	Mobile homes	September 11–19, 2010	Bologna, Italy	114,333 in 2008^[10]
NAB Show	Broadcasting	April 22–27, 2017	Las Vegas Convention Center, Nevada, United States	93,000+ in 2013^[44]
NAMM	Music	January 25–28, 2017	Anaheim, California, United States	85,000^[45]
NAIAS	Cars	January 14–21, 2018	Detroit, Michigan, United States	800,000 in 2018^[46]
National Agricultural Fieldays	Agriculture	4 days in Mid June	Hamilton, New Zealand	125,878 in 2007^[47]
Novi Sad Fair	Agriculture	Middle of May	Novi Sad, Serbia	600,000^{[citation needed]}
Nuremberg International Toy Fair	Toys, Games	February 1–6, 2017	Nuremberg, Germany	80,000 in 2011^[48]
Paris International Agricultural Show	Agricultural show	February 25, 2017 - March 5, 2017	Paris, France	619,000 in 2017^[49]
Paris Air Show - SIAE	Aerospace	June 19–25, 2017	Paris, France	322,000 in 2017
photokina	Photography	May 27–30, 2020	Cologne Trade Fair, Germany	180,000 in 2018^[50]
Salón Internacional del Automóvil	Auto show	May 11–21, 2017	Madrid, Spain	289,737 in 2008^[10]
Salone del Mobile (International Furniture Fair)	Furniture	March 2007	FieraMilano, Italy	270,000 in 2007^[51]
Salon du Cheval	Horse show	November 25, 2017 – December 3, 2017	Paris, France	137,252 in 2008^[10]
Salon nautique de Paris	Boats	December 2–10, 2017	Paris, France	252,808 in 2008^[10]
SEMA Show	Automobile aftermarket	First week of November	Las Vegas, Nevada United States	125,000 in 2014^[52]
SHOT Show	Firearms	January 22–25, 2019	Sands Expo, Las Vegas, Nevada, United States	60,000+ in 2018^[53]
SIMA	Real estate	May 25–28, 2017	Madrid, Spain	122,760 in 2008^[10]
SIMO TCI	Consumer electronics	October 18–20, 2017	Madrid, Spain	300,000 approximately^[54]
SPE Offshore Europe	Upstream Oil & Gas	September, Biennial	Aberdeen, UK	63,000 in 2015
SPS IPC Drives	Industrial Automation	November 27-29, 2018	Nuremberg, Germany	70,264 in 2017^[55]
Sydney Royal Easter Show	Agriculture	14 days over Easter	Sydney, Australia	900,000 in 2007^[56]
Tehran International Book Fair	Books	May 3–13, 2017	Tehran, Iran	2,000,000 approximately in 2010^{[citation needed]}
The Big 5	Construction	November 26–29, 2017 (annual)	Dubai, UAE	78,579 participants in 2016^[57]
Thessaloniki International Fair	General	Annually	Thessaloniki, Greece	250,000 in 2011^[58]
Tokyo Motor Show	Auto shows	October 27, 2017 - November 5, 2017	Tokyo, Japan	1,512,100 in 2005^{[citation needed]}
Tokyo Game Show	Video games	September 21–24, 2017	Tokyo, Japan	271,224 in 2016^[59]
Trade Expo Indonesia	Export	October 24–28, 2018	BSD City, Indonesia	28,000^[60]
World Dairy Expo	Dairy Industry	October 3-03, 2017	Alliant Energy Center, 2015 at Madison, Wisconsin, United States	75,000

A small trade fair in Croatia, with the exhibition booth of the Croatian Chamber of Economy

References

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External links

Media related to Trade fairs at Wikimedia Commons

[1] CIC Economic Significance Study Executive Summary p.5 http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy/ESSExecSummary.aspx

[2] "Conventions and exhibitions: Asia-Pacific rising". TTGmice. Archived from the original on 2 March 2014. Retrieved 1 April 2013..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"""""""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}

[Entrep-3] Applegate, Jane (17 September 2001). "How to Work a Trade Show". Entrepreneur.

[4] Morgan, Brittney (September 15, 2014). "Trade Show Displays: A Buyer's Guide". Business News Daily.

[5] Training, Employment, Small Business and. "Benefits and risks of trade shows and exhibitions". The State of Queensland: Business Queensland. Retrieved 8 June 2018.

[6] Tabbitt, Sue (5 February 2016). "Making the most of an international trade fair". The Guardian.

[7] Bathelt, Harald; Golfetto, Francesca; Rinallo, Diego (2014). Trade Shows in the Globalizing Knowledge Economy. OUP Oxford. p. 86ff. ISBN 9780191019036.

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List of major trade fairs

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References

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